Google Economic Impact

From support with their advertising products to training and skill development workshops, Google does a lot of work across the country to help small businesses make the most out of the web. The Google Economic Impact Report aggregates those stories in one place – so that business leaders and policy-makers can explore national and state-level stats, profiles, and resources. 

Visually and structurally, we worked within Google's strict brand guidelines, but used colorful rich photography to emphasize the people-first community-oriented aspect of each state's section. 

On launch day, the site was featured on Google's homepage.

Produced by Blue State Digital for Google

Creative direction: Chris Royalty
Design: Halina Mader
UX: Hope Chu
Project management: Taylor Darnall