Barack Obama 2012 Campaign

In 2011, I produced and edited the official launch video for the Obama 2012 Presidential Campaign. We made a bold decision to meet supporters where they were—featuring not just passionate activists but a balance of Americans from across the country, who could speak honestly about what they'd experienced since 2008, and what they were looking forward to in 2012. We shot in 7 states in 7 days, and I edited the final video in another week. 

The launch was well-received by many and covered extensively in the press. However, Jon Stewart and the Daily Show lampooned the video’s humble tone, saying: "How did we go from ‘Yes we can’ to ‘You know, whatever’?"

I also contributed to the messaging, positioning, photography, and branding of the relaunch. In fact, during the photoshoot for the homepage, the president was smiling at me.

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CREDITS

Produced via Blue State Digital. 

Cinematography: Hope Hall
Additional camera: Stephen Muller & Chris Royalty
Editing: Chris Royalty
Motion graphics: Andy Zimbelman
Scripting and interviews: Stephen Muller & Chris Royalty