YBCA: Bay Area Then

After pandemic closures and changes in leadership,

The result was YBCA’s best-attended show in almost a decade: averaging 3x the weekly attendance of recent shows, at less than 10% of prior advertising budgets. The exhibition’s success was a case study in clarity and consistency in creative—as well as tactical resourcefulness.

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CREDITS

Strategy, copywriting, and creative direction: Chris Royalty. Design: MacFadden & Thorpe, Halina Mader. Photography and Videography: Corey Marsau. Social & content: Brooke Vlasich. Email & web: Amelia Mafflin