Worldly

After a spin-out from a nonprofit coalition, the leading sustainability data platform in the apparel industry needed an identity of its own.

Working with Watson Creative, I led a year-long process of rebrand and relaunch.

Our revised narrative put aside the technical vocabulary, for a future-forward story about a generational shift in how consumer goods are made. We designed an urgent color palette, angular letterforms, and a ripple motif to indicate finding patterns in chaos.

And for our new name? Worldly.

Worldly debuted in spring of 2023. The campaign included media takeovers of industry publications, programmatic ads, gated content for lead generation, and a new brand manifesto video (which I scripted).

The campaign earned positive coverage in Vogue Business and Business of Fashion, and led to a 175% growth of social following, tenfold increase in site traffic, and 250k+ brand video views within a month.

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CREDITS

Senior Director of Brand and Content: Chris Royalty
Design: Watson Creative, Halina Mader
Brand Copywriting: Watson Creative
Website Strategy: Ella Kobelt
Content Strategy: Giselle Waters
Website UX & Development: Fresh Consulting
Brand video/animation: Studio ADZ for FCC