Common Networks

Common Networks was a new choice for home internet—using rooftop 5G radios to connect neighborhoods to a fiber network.

As head of brand marketing, I developed and implemented our creative system across design, photography, and copy, with ‘local values’ as a core brand idea.

Our revised positioning was debuted with our first coordinated metro launch in San Leandro. I led the marketing launch, including bus shelters, BART takeover, press conference with the mayor and city council, and direct mail to every resident.

Within weeks of the San Leandro launch, we exceeded our quarterly goals for leads, with 10% of the area signing up for service.

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CREDITS

Creative direction and copywriting: Chris Royalty
Design: Carey Ordway, Jenna Steely, & Halina Mader
Agency: Nelson Cash