Roy Lichtenstein: the Art Institute of Chicago

For the largest retrospective of American icon Roy Lichtenstein yet, I created a behind-the-scenes video with curator James Rondeau. I concepted, shot, interviewed, and edited – soup to nuts, on this one. It took only a week, start to finish, and was perhaps the only video I ever produced where the client had no edits. 

We also designed a corresponding exhibition microsite (for which I led concepting, UX, and creative direction), which included interactive sliders to explore the relationship between the artist's sketches and the final paintings. 

A series of A/B tests helped us optimize the site for member acquisition, encouraging one-off exhibition audiences to become persistent supporters. 

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Produced by Blue State Digital, for the Art Institute of Chicago. 

Creative direction and UX: Chris Royalty. Design: Alia Hassan. Web production: Jeff Greco. Copywriting: Sarah Twombly. Account management: Russ Fagaly. Cinematography and editing: Chris Royalty